Marketing Plan


MARKETING PLAN






Pre-launch Preparation Phase:



Professional HD Photography and video session



Professional copywriting for property brochure and MLS description



Production of high qualify in home brochure as well as outside flyers



Pre-launch campaign to sphere of influence and local Realtors to generate buyers interest



Launch Property website and social media outlets to include YouTube, Facebook, Twitter, Google, Craigslist among others



Launch home on real estate focused websites such as Zillow and Realtor.com and make listing a premier listing on those sites



Provide you links to our e-flyers as well as link to use on your own social media websites as well



Introduction of your home to the brokerage community



Promote listing to the Southern Homes of the Carolinas offices and networks



Place home into the Multiple Listing service online with professional photos, copy and video link



Market just listed announcement to the industry and top agents throughout the surrounding Charlotte metro area



Promote listing to top buyer’s agents in marketplace immediately for showings



Introduction of your home to the public



Property listing sign installed



Flyer stand is posted outside with home information



Direct Mail-send just listed postcard to targeted list of active home buyers, local home owners, and sphere of influence



Promote property website on Facebook via our business page and all local Realtor groups. Use targeted Facebook boost advertising



Open house to be held on first weekend listed to generate the most amount of traffic



Sweeping online exposure